Millennials with tech devices in front of them on a blue bench

Myopia and Millennials: The Trend No One Saw Coming

According to a Nielson Company audience report, it is estimated that the average American spends over 10 hours behind a screen consuming digital media and content. But is this much screen time actually helping us or hurting us?

As it happens, a number of studies have recently come out against the rapid increase in screen time for everyone from toddlers to senior citizens. In fact, some of these studies have shown a correlation between increased screen time and the following:

  • Depression
  • Anxiety
  • Cynicism
  • Shortened Attention Span
  • Decreased Social Skills
  • Isolation
  • Changes In Sleep Patterns

These are just a few of the negative effects linked to the world’s growing dependency on media whether it comes from your television, computer, or myriad of smart devices.

But beyond the studied and documented negative mental and social effects, could our digital habits also be related to our actual physical health?

Millennials, Media, and Myopia

Based on the Nielsen Q1 2016 Total Audience Report, it is estimated that while U.S. adults spend an average of 10 hours and 39 minutes each day consuming media, for the Millennial generation, that number can be as high as 18 hours a day.

Interestingly enough, as the hours spent consuming digital media continues to increase, so do the recorded cases of myopia, more commonly referred to as shortsightedness, which is where a person is able to see things close up but has difficulty when trying to view things from a distance.

Myopia is commonly attributed to what happens when the eye grows too long horizontally, causing the lens of the eye to focus what the individual is trying to view in front of the retina versus on the retina. Myopia can also be the result of an overly curved cornea or an overly thick lens.

Eye diagram showing the differences between normal vision, myopia, hyperopia, and astigmatismThe Epidemic No One Saw Coming

However, over the course of the past decade Ophthalmologists are now beginning to credit our various media devices with a third cause of myopia.

In an interview with WIRED correspondent Duncan Nicholls, ophthalmologist Andrew Bastawrous was quoted as saying “There’s definitely a myopia epidemic. Many more people are becoming shortsighted than they were a decade ago. The implications of this are not just that there are more people needing glasses, but that their condition is pathological. Their myopia is due to the eyeball growing, particularly in populations of Asian descent, at a rate that is causing even potential severe visual impairment, through glaucoma retinal detachment and other retinal problems.”

Bastawrous goes on to say use the country of Singapore as an example by asserting that “more than 90 percent of school children are leaving school myopic.”

In fact, it has been estimated that here in the United States myopia rates have doubled over the last generation. Leading countless Millennials to invest in preserving their eye health.

And what are Ophthalmologists claiming is a key factor in this uptick in shortsightedness? The numerous digital screens we place in front of us every day.

One theory is that as we spend increasing amounts of time in front of our televisions, computers, and smart devices, our eyes are gradually becoming more and more accustomed to only needing to see a few feet in front of us instead of long distances. A second theory is that our eyes are not receiving enough natural sunlight because we are spending more time indoors— a theory that yet again, may have significant ties to increases in screen time.

Protecting Your Eye Health

Do you find yourself needing to squint to try to see distant objects, do you often experience headaches, blink or rub your eyes frequently?

If so, it may be time to visit your eye doctor.

When was the last time you visited an optometrist? For those without perfect vision, it is recommended that one visit the eye doctor once every twelve months to look for any adjustments that may be needed in your eye prescription.

Got Dental and Vision Insurance? Now is your chance! From now until March 31st members of The Missouri Bar can secure dental and vision insurance coverage for themselves and their family. Visit to learn more about what our Dental and Vision insurance can do for you!

young blonde woman playfully smiling and hiding half of her face wearing fun eyeglasses

6 Best Online Stores to Purchase Eyeglasses From

With a variety of lens materials, types, and coatings available to choose from – sitting in your optometrist’s office listening to the tech rattle off your options can understandably feel overwhelming. For the most part, consumers want something to get the job done at the lowest possible price unless they have other very specific concerns.

However, depending on your location, prescription strength and needs, as well as your eye doctor, you could be spending anywhere from approximately $95 to over $1,000 for a pair of prescription eyeglasses. According to, consumers spend on average approximately $196 for a pair of eyeglasses, and until fairly recently they didn’t have much of a choice.

However, over the course of the past 10 to 15 years, a new kind of eyeglass business has hit the market, cutting out the middleman, and cutting the ultimate cost for consumers. Zenni Optical, for example, will sell the complete set of fashionable eyeglasses (frame and lenses) for as low as $12, and their competitors aren’t too far behind.

Just in the past five years, a number of these online eyeglass retailers have been the talk of the fiscally conscious eyeglass consumer community since their inception.

But with all of these new online retailers on the market, which ones are the best to purchase eyeglasses from?

young trendy man walking in the street wearing eyeglasses purchased online1. Zenni Optical

Founded in 2003, Zenni Optical has quickly become one of the most buzzed about online eyeglass retailers on the web today. One of the few sites where customers are able to upload their own photos or select from one of Zenni’s models to try on available frames using the Zenni Frame Fit feature. Search by frame shape or material, and in the event you are unhappy with your finished products, Zenni will issue a 50% refund. Complete eyeglasses can be purchased for under $20.

2. EyeBuy Direct

Boasting rates almost as low as Zenni, with EyeBuy Direct, shoppers can look to purchase eyeglasses for under $50. While there is no virtual mirror, the site does offer a 14-day fit and style guarantee policy. In the event a customer is unhappy with their purchase for any reason, they are able to exchange or return their eyeglasses. One service EyeBuy Direct offers that few others seem to is that customers become eligible for a one-time replacement pair of eyeglasses within 12 months of purchase. This benefit comes with certain stipulations but if you are someone with bad luck when it comes to the lifespan of your eyewear, EyeBuy Direct may be worth checking out.

3. Warby Parker

One of the latest retailers to emerge in the market is Warby Parker. From their marketing to their selection of frames, Warby Parker seems to appeal to a trendier eclectic crowd, even going so far as to be selling the whimsical “Colonel Monocle.” Though slightly more expensive than competitors, Warby Parker offers a host of other perks that may prove worth it to some consumers.

To start, as a customer you have the option of selecting up to five frames and having them sent to you to try on for free for five days. No models, no uploading photos, and no cost. If you’re having trouble deciding on frames to try, Warby Parker offers an online style quiz with results tailored to your face shape, frame shape preferences, colors, and frame materials.

The majority of frames found on their website can be purchased for $95. If that seems a little high, it could be because for every pair of glasses Warby Parker sells they donate another pair to those in need.

young asian woman researching how to purchase eyeglasses online4. Ottica

Because Ottica features a wide selection of designer frames, consumers can expect to spend a bit more than other online eyeglass retailers on the web depending on frames but still be able to pocket some deep savings. Like a select few other competitors, buyers are able to upload their own photos, or select photos of models and try frames on virtually.

Ottica boasts a selection of over 2,000 designer frames on their website and offers customers a full refund if a purchased pair of frames is returned within 30 days.

5. GlassesUSA

To students, GlassesUSA may be your best bet. Unlike any of the other online eyeglass retailers on this list, GlassesUSA allows students (and first time buyers) to purchase eyeglasses at a steep 55 percent discount off their already discounted designer options.

Customers are able to upload photos of themselves in order to try the frames on virtually and receive free shipping and returns on their order. In the event you are unsatisfied with your purchase, GlassesUSA will issue you a full refund within 14 days of purchase.

6. Frames Direct

For those a little leery of placing an order for prescription eyeglasses online, Frames Direct may be the online retailer for you. Founded in 1996, Frames Direct claims to be the first online eyeglass retailer on the market for consumers. For every order that comes through their system, a licensed optician is on hand to review the prescription levels and work to ensure that there are no errors. Like certain other online retailers, Frames Direct sells designer frames at a discounted rate.

An added bonus of purchasing eyeglasses online, is that a number of these online retailers accept vision insurance. If you wish to learn more about our vision insurance option, please visit

How Your Computer Screen is Affecting Your Vision

During the course of most people’s days, you’ll likely use several different devices. It’s common for many professionals to check their cell phone, log on to an iPad/tablet or use a computer, all in tandem. It might come as no surprise to you that overuse of computers and technology can harm your vision. Active users often experience symptoms ranging from diminished or blurry vision to eye strain, headaches, and neck or shoulder pain.

Read More

Prevent Vision-Related Learning Problems Through Early Detection

Vision plays a vital role in one’s ability to learn, but did you know that more than 61% of the United States population needs some sort of vision correction? Combine that percentage with this fact: In a person’s first 12 years of life, about 80% of their learning takes place visually. So, what does this mean for young children who have undiagnosed vision problems? Their learning may be impaired due to preventable, and detectable vision-related problems.

Read More